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Global and transnational business : strategy and management

Author: George Stonehouse
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : Wiley, ©2004.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to  Read more...
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Additional Physical Format: Online version:
Global and transnational business.
Chichester, West Sussex, England ; Hoboken, NJ : Wiley, ©2004
(OCoLC)647403016
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: George Stonehouse
ISBN: 0470851260 9780470851265
OCLC Number: 53477155
Description: xvii, 474 pages : illustrations ; 25 cm
Contents: An introduction to global business --
Strategic and Management Issues in Global and Transnational Business --
Global and transnational business-an introduction --
The globalization debate --
Levitt and standardization --
Globalization of industries and markets --
Case example: increasing global co-ordination in Philips Electronics --
Global and transnational strategies and management-the issues --
A framework for global and transnational strategic management --
The controversies in strategic management --
The prescriptive or deliberate approach to strategy --
The emergent or learning approach to strategy --
The competitive positioning approach to strategy --
The resource, competence and capability approach to strategy --
The approach to global strategy in this book --
Strategy is both planned and emergent --
Competitive advantage results from both internal competence development and from changing conditions in the business environment --
It is important to distinguish between industries and markets --
Competitive advantage results from organizational learning, and both competitive and collaborative behaviour --
The complexity and unpredictability of change in both the business environment and in businesses themselves mean that businesses must be intelligent (or learning) organizations --
A summary of the frameworks --
The global and transnational strategic management process --
The management process matrix --
The major elements in the process matrix --
Global business analysis --
Globalization and Global Vision --
The concept of globalization.
Responsibility: George Stonehouse [and others].
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Abstract:

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which  Read more...

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"Presents an integrative framework within which to discuss the complex strategic issues involved in global and international business..." (Long Range Planning, 38, 2005)

 
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