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Global business alliances : theory and practice

Author: Refik Culpan
Publisher: Westport, Conn. : Quorum Books, 2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
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An astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Culpan, Refik.
Global business alliances.
Westport, Conn. : Quorum Books, 2002
(DLC) 2001048119
(OCoLC)47643004
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Refik Culpan
ISBN: 0313006814 9780313006814
OCLC Number: 51444538
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xvi, 223 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Competition and cooperation --
Theoretical foundations --
International business strategy and alliances --
Equity alliances --
Non-equity alliances --
Global alliances in the automobile manufacturing industry --
Global alliances in the pharmaceutical industry --
Global alliances in the airline industry --
Global alliances in the telecommunications industry --
Alliance management.
Responsibility: Refik Culpan.

Abstract:

This work shows how alliances forged among businesses in four critical industries contributed dramatically to the success of each business' corporate strategy, and lays out the concepts underlying  Read more...

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Culpan's discussions of research joint ventures and other forms of technological diffusion should be of particular interest... - Journal of Technology Transfer [a]n authoritative work on global Read more...

 
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