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Global business power plays : how the masters of international enterprise reach the top of their game.

Publisher: New York : McGraw-Hill, ©2008.
Series: BusinessWeek power plays.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This text showcases the top industry leaders and headline-making success stories that everyone wants to know about, and learn from. It features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon.
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Document Type: Book
ISBN: 9780071486309 0071486305
OCLC Number: 227028539
Notes: At head of title: BusinessWeek.
"The insider's playbook of goals, guidelines, and game plans"--Cover.
Description: ix, 149 pages : portraits ; 22 cm.
Contents: Introduction / Stephen J. Adler --
1. China.net: Unleashing a World of Opportunity --
2. Ratan Tata: From Overgrown Conglomerate to an Agile Global Force --
3. Bertelsmann: Making a Bundle Off Old Media in the Former Soviet Bloc --
4. Europe: Can it Grow Again? --
5. United States: Hispanic Nation --
6. Huawei: More than a Local Hero --
7. Colombia: Extreme Investing --
8. Toyota: Reinventing the Auto Industry --
9. Planet Starbucks: Go Global, Grow Quickly --
10. Otto Group: The Modest Powerhouse --
11. Toshiba: Keeping Innovation Out of Rivals' Hands --
12. Ferdinand K. Piech: Tightening the Grip at VW --
Trends: Tech's Future.
Series Title: BusinessWeek power plays.

Abstract:

Includes case studies, Monday morning strategies, and the power moves that tackle business problems head-on.  Read more...

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