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Global business strategy : a systems approach

Author: Asterios G Kefalas
Publisher: Cincinnati : South-Western Pub. Co., ©1990.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Kefalas, Asterios G.
Global business strategy.
Cincinnati : South-Western Pub. Co., ©1990
(OCoLC)647353710
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Asterios G Kefalas
ISBN: 0538072326 9780538072328
OCLC Number: 19553192
Description: xi, 546 pages : illustrations ; 24 cm
Contents: The field and the framework --
The multinational corporation --
The environment --
International economics --
International trade --
International finance --
Participation strategy --
Organization strategy --
Financial management strategy --
Production/sourcing strategy --
Marketing strategy --
Human resource development --
Communication and control --
Consortia and strategic alliances.
Responsibility: A.G. Kefalas.

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