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Global competitive strategy

Author: Daniel F Spulber
Publisher: Cambridge : Cambridge University Press, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Globalization fundamentally changes the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by  Read more...
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Genre/Form: Case studies
Cas, Études de
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Daniel F Spulber
ISBN: 9780521880817 0521880815 9780521367981 0521367980
OCLC Number: 123374688
Description: xiv, 290 p. : ill., 1 map ; 26 cm.
Contents: Introduction: the global challenge --
The global mosaic --
Global strategic analysis --
Global competitive advantage --
Global competitive strategy --
Global investment strategy :choosing the best mix of transactions and investment --
The global business organization --
Lenovo: entering global competition --
Cemex: making global markets --
Dairy farm: regional retail strategy --
Danone: organizing for global competition --
Conclusion.
Responsibility: Daniel F. Spulber.
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Originally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.  Read more...

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Review of the hardback: 'In our fiercely competitive global landscape, it is critical to stay several steps ahead of the trends, markets and technologies that ensure success. Daniel Spulber's Read more...

 
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