Find a copy in the library
Finding libraries that hold this item...
|All Authors / Contributors:||
Daniel F Spulber
|Description:||xiv, 290 s.|
|Contents:||List of figures; List of tables; Preface; Acknowledgements; Introduction: the global challenge; 1. The global mosaic; 2. Global strategic analysis; 3. Globa competitive advantage; 4. Global competitive strategy; 5. Global investment strategy: choosing the best mix of transactions and investment; 6. The global business organization; 7. Lenovo: entering global competition; 8. Cemex: makin global markets; 9. Dairy farm: regional retail strategy; 10. Danone: organizin for global competition; Conclusion.|
Review of the hardback: 'In our fiercely competitive global landscape, it is critical to stay several steps ahead of the trends, markets and technologies that ensure success. Daniel Spulber's