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Global competitive strategy.

Author: Daniel F Spulber
Publisher: Cambridge : Cambridge University Press, 2007.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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An indispensable strategic toolkit for international business.
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Document Type: Book
All Authors / Contributors: Daniel F Spulber
ISBN: 9780521880817 0521880815
OCLC Number: 473002020
Description: xiv, 290 s.
Contents: List of figures; List of tables; Preface; Acknowledgements; Introduction: the global challenge; 1. The global mosaic; 2. Global strategic analysis; 3. Globa competitive advantage; 4. Global competitive strategy; 5. Global investment strategy: choosing the best mix of transactions and investment; 6. The global business organization; 7. Lenovo: entering global competition; 8. Cemex: makin global markets; 9. Dairy farm: regional retail strategy; 10. Danone: organizin for global competition; Conclusion.

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Originally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.  Read more...

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Review of the hardback: 'In our fiercely competitive global landscape, it is critical to stay several steps ahead of the trends, markets and technologies that ensure success. Daniel Spulber's Read more...

 
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