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Global jumpstart : the complete resource for expanding small and midsize businesses

Author: Ruth Stanat; Christopher West
Publisher: Cambridge, Mass. : Perseus Books, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
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This resource for companies entering new markets presents a guide for establishing a global mindset, undertaking research, building competitive intelligence, assessing customer needs, and evaluating  Read more...

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Document Type: Book
All Authors / Contributors: Ruth Stanat; Christopher West
ISBN: 073820160X 9780738201603
OCLC Number: 44927667
Description: xxii, 198 pages : maps ; 24 cm
Contents: The global business; is your company a candidate for global expansion?; the global marketing audit analyzing the opportunities; researching global markets; your options for going global; global selling; changes at home; measuring your success.
Responsibility: Ruth Stanat and Chris West.

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