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Global Luxury : Organizational Change and Emerging Markets since the 1970s.

Author: Pierre-Yves Donzé; Rika Fujioka
Publisher: Singapore : Springer Singapore, 2017.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Donzé, Pierre-Yves.
Global Luxury : Organizational Change and Emerging Markets since the 1970s.
Singapore : Springer Singapore, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Pierre-Yves Donzé; Rika Fujioka
ISBN: 9789811052361 9811052360
OCLC Number: 1012343147
Notes: ""5.3 DiorÂś New Retail Outlets""
Description: 1 online resource (293 pages)
Contents: ""Preface and Acknowledgements""; ""Contents""; ""Notes on Contributors""; ""List of Figures""; ""List of Tables""; ""Chapter 1: Introduction""; ""1 Understanding the Dynamics of the Luxury Industry""; ""2 The Turning Point of the 1970s-1990s""; ""3 Content of the Book""; ""References""; ""Part I: Organizational Change""; ""Chapter 2: The Birth of Luxury Big Business: LVMH, Richemont and Kering""; ""1 Introduction""; ""2 Louis Vuitton Moët Hennessy""; ""3 Compagnie FinanciÃr̈e Richemont""; ""4 Kering""; ""5 The Competitive Advantages of Luxury Conglomerates""; ""6 Conclusion"" ""Chapter 4: Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands""""1 Introduction""; ""2 Starting First from Paris""; ""3 The Transatlantic Bond""; ""4 An American and British Luxury Fashion and Accessory Brand Database""; ""4.1 The Five Dimensions of American/British Luxury""; ""Entrepreneurial Luxury""; ""Tech Transfer""; ""Multi-Channel, Digitally Advanced""; ""Casual Luxury: Athleisure, Sport and Country""; ""Product Specialization and Accessible Luxury""; ""5 Final Thoughts""; ""References"" ""Chapter 5: Champagne, Between Terroir and Luxury, 1945-2014""""1 Introduction""; ""2 The Constraints of the AOC: Local Consequences of Supply Competition in Response to Global Demand Growth""; ""3 The Birth of Groups and the Ongoing International Development of Champagne Houses""; ""4 The 1990s and 2000s: When Champagne Became a Wine Again""; ""5 Conclusion""; ""References""; ""Part II: Markets""; ""Chapter 6: Christian Dior-New York: French Fashion in the Luxury US Market""; ""1 Introduction: Was There No Luxury in the US?""; ""2 French Luxury and US Fashion Before the 1970s"" ""2.1 From Copycat to Originator?""""2.2 The Birth of the US Fashion Industry""; ""2.3 DiorÂś Implementation in the USA""; ""3 Dior in the USA from the 1970s Onwards""; ""3.1 Licensing and the Luxury Market""; ""3.2 The Legal Side of Christian Dior-New YorkÂś Business""; ""3.3 The Control Over Licenses""; ""4 Catering to the American Middle Classes""; ""4.1 The Importance of MenÂś Wear""; ""4.2 The Challenge of WomenÂś Wear""; ""4.3 A Global Production Map""; ""5 A Balance Between Product and Image""; ""5.1 Advertising Dior in the USA""; ""5.2 DiorÂś Public Relations""

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