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The global manager : contemporary issues and corporate responses

Author: Otto Lerbinger
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that  Read more...

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Genre/Form: Cross-cultural studies
Document Type: Book
All Authors / Contributors: Otto Lerbinger
ISBN: 9781137310545 1137310545
OCLC Number: 853506632
Description: x, 369 pages ; 24 cm
Contents: PART I: MULTINATIONALS IN THE GLOBAL ARENA.- 1. Globalization Presents New Players and Issues.- 2. Building Sound Relationships with Global Players.- PART II: CONTEMPORARY ISSUES.- 3. Growing Resistance to Globalization.- 4. Economic Development: Reducing World Poverty.- 5. Replenishing and Upgrading Human Resources.- 6. Religious Conflict: Tensions with Islam.- 7. Nation Brand: Cases of U.S. and China.- 8. Corporate Responsibility for Human Rights.- 9. Sustainability: The Physical World Under Pressure.- 10. Climate Change.- 11. Technology and Protection of Intellectual Property Rights.- PART III: COMMUNICATION AND PUBLIC AFFAIRS STRATEGIES.- 12. Communicating with Diplomacy.- 13. Global Marketing Communication.- 14. Government Affairs, Lobbying and Negotiations.- PART IV: CORPORATE GOVERNANCE: DIRECTION AND GUIDING VALUES.- 15. Achieving Global Corporate Citizenship.- 16. Integrating Public Interest Values in Corporate Governance.- Conclusion.
Responsibility: Otto Lerbinger, professor emeritus, Boston University, USA.

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'An interdisciplinary book providing a lively and sophisticated engagement with a wide range of topics of prime importance to global managers. Through a blend of theory, examples and analytical Read more...

 
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