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| Additional Physical Format: | Online version: Johansson, Johny K. Global marketing. New York, N.Y. : McGraw-Hill/Irwin, c2003 (OCoLC)646925747 |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Johny K Johansson |
| ISBN: | 0072471484 9780072471489 0071195637 9780071195638 |
| OCLC Number: | 49326970 |
| Description: | xviii, 654 p. : ill. ; 28 cm. |
| Series Title: | McGraw-Hill/Irwin series in marketing. |
| Responsibility: | Johny K. Johansson. |
| More information: |
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