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Global marketing management

Author: John A Quelch; Christopher A Bartlett
Publisher: Reading, Mass. : Addison-Wesley, ©1999.
Edition/Format:   Print book : English : 4th edView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Additional Physical Format: Online version:
Global marketing management.
Reading, Mass. : Addison-Wesley, ©1999
(OCoLC)895116163
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John A Quelch; Christopher A Bartlett
ISBN: 0201350629 9780201350623
OCLC Number: 39860040
Description: viii, 703 pages : illustrations ; 24 cm
Responsibility: [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.

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