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Global marketing perspectives

Author: Jagdish N Sheth; Abdolreza Eshghi
Publisher: Cincinnati : South-Western Pub. Co., ©1989.
Series: Global business perspectives series.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Aufsatzsammlung
Additional Physical Format: Online version:
Sheth, Jagdish N.
Global marketing perspectives.
Cincinnati : South-Western Pub. Co., ©1989
(OCoLC)647462300
Document Type: Book
All Authors / Contributors: Jagdish N Sheth; Abdolreza Eshghi
ISBN: 0538800488 9780538800488
OCLC Number: 18356491
Description: xiv, 186 pages : illustrations ; 24 cm
Contents: The globalization of markets / Theodore Levitt --
Customizing global marketing / John A. Quelch and Richard J. Hoff --
A cross-national survey of consumer attitudes towards marketing practices, consumerism and government regulations / Hiram C. Barksdale --
Conducting and co-ordinating multicountry quantitative studies across Europe / Philip Barnard --
Public consequences of private action / S. Prakash Sethi and James E. Post --
Do you really have a global strategy? / Gary Hamel and C.K. Prahalad --
Market expansion strategies in multinational marketing / Igla Ayal and Jehiel Zif --Strategic global marketing : lessons from the Japanese / Somkid Jatusripitak, Liam Fahey, Philip Kotler --
An examination of the international product life cycle and its application within marketing / Sak Onkvisit and John J. Shaw --
Relevance of the marketing concept and strategy to public enterprises / K.L.K. Rao and Ramesh G. Tagat.
Series Title: Global business perspectives series.
Responsibility: Jagdish N. Sheth, Abdolreza Eshghi.

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