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Global marketing strategies

Author: Jean-Pierre Jeannet; Hubert D Hennessey
Publisher: Boston : Houghton Mifflin, ©1992.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Additional Physical Format: Online version:
Jeannet, Jean-Pierre.
Global marketing strategies.
Boston : Houghton Mifflin, ©1992
(OCoLC)763044406
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jean-Pierre Jeannet; Hubert D Hennessey
ISBN: 0395589037 9780395589038
OCLC Number: 25220638
Notes: Revised edition of: International marketing management. c1988.
Description: xxiii, 899 pages : illustrations ; 24 cm
Responsibility: Jean-Pierre Jeannet, Hubert D. Hennessey.

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