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Global meetings and exhibitions

Author: Carol Krugman; Rudy R Wright
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2007.
Series: Wiley event management series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide offers everything you need to know, including the skills in multinational operations  Read more...
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Genre/Form: Electronic books
Handbooks and manuals
Miscellanea
Handbooks, manuals, etc
Additional Physical Format: Print version:
Krugman, Carol, 1948-
Global meetings and exhibitions.
Hoboken, N.J. : John Wiley & Sons, ©2007
(DLC) 2006010268
(OCoLC)65978493
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Carol Krugman; Rudy R Wright
ISBN: 9780470073452 0470073454 1280821825 9781280821820
OCLC Number: 122915193
Description: 1 online resource (xxiii, 263 pages) : illustrations.
Contents: Fundamentals of meetings, conventions, and exhibitions --
Decision factors --
Destination assessment --
Organizing and hosting international events --
Managing currency and finances --
Program planning and development --
Cultural consideration --
Marketing the event --
International contracts and legalities --
Implementing the meeting plan --
Exhibiting abroad --
On-site operations --
Preparing for travel abroad --
Safety and security --
Event technology.
Series Title: Wiley event management series.
Responsibility: Carol Krugman, Rudy R. Wright.
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Abstract:

Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled  Read more...

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