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Global political marketing

Author: Jennifer Lees-Marshment; Jesper Strömbäck; Chris Rudd
Publisher: London ; New York : Routledge, 2010.
Series: Routledge research in political communication, 3.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and  Read more...

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Document Type: Book
All Authors / Contributors: Jennifer Lees-Marshment; Jesper Strömbäck; Chris Rudd
ISBN: 9780415427227 0415427223 0203869338 9780203869338
OCLC Number: 166382996
Notes: Jennifer Lees-Marshment is senior lecturer at the University of Auckland and Chris Rudd is a New Zealand author.
Description: xvi, 301 p. : ill. ; 24 cm.
Contents: Global political marketing / Jennifer Lees-Marshment --
A framework for comparing political market-orientation / Jesper Strömbäck --
Political marketing in Germany / Michaela Maier, Jens Tenscher and Kirsten Schüller --
Political market-orientation in a multi-party system: the Swedish case --
Jesper Strömbäck --
New Zealand political marketing: marketing communication rather than the product? / Jennifer Lees-Marshment --
Australian political marketing: substance backed by style / Andre Hughes and Stephen Dann --
Political marketing in the United States: from market- towards sales-orientation? / Jonathan Knuckey --
UK political marketing: a question of leadership? / Jennifer Lees- Marshment and Robin T. Pettitt --
The level of market-orientation of political parties in Greece / Iordanis Kotzaivazoglou and Yorgos Zotos --
Political salesmen in Hungary / Balázs Kiss and Zsuzsanna Mihályffy --
The Czech case: a marketing-oriented party on the rise? / Anna Matuskova, Otto Eibl and Alexander Braun --
Testing the market-oriented model of political parties in a non-western context: the case of Taiwan / Dafydd J. Fell and Isabelle Cheng --
Political marketing in Ghana / Kobby Mensah --
Political marketing in a weak democracy: the Peruvian case / Pedro Patrón Galindo --
Political marketing techniques in Russia / Derek S. Hutcheson --
Political market-orientation in Japan / Masahiko Asano and Bryce Wakefield --
Implementing and interpreting market-orientation in practice: lessons from the UK / Roger Mortimore and Mark Gill --
Political marketing, party behavior and political science / Mick Temple --
Global political marketing: analysis and conclusions / Jennifer Lees-Marshment, Chris Rudd and Jesper Strömbäck.
Series Title: Routledge research in political communication, 3.
Responsibility: edited by Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd.

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