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Global sport sponsorship

Author: John Amis; T Bettina Cornwell
Publisher: New York, NY, USA : Berg, 2005.
Series: Sport, commerce and culture.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Global sport sponsorship.
New York, NY, USA : Berg, 2005
(DLC) 2005013775
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Amis; T Bettina Cornwell
ISBN: 9781847880031 1847880037
OCLC Number: 277199685
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (x, 326 pages) : illustrations.
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Sport sponsorship in a global age / John Amis and T. Bettina Cornwell --
Historical hangovers or burning possiblilities: regulation and adaptation in global tobacco and alcohol sponsorship / Robert Sparks, Timothy Dewhirst, Shannon Jette and Amanda Schweinbenz --
The spatial logics of global sponsorship; corporate capital, cola wars and cricket / Michael Silk and David Andrews --
Global adidas: sport, clelebrity and the marketing of difference / Andrew D. Graninger, Joshua I. Newman and David L. Andrews --
Sports sponsorship and tourism flows / Mike Weed --
The [E-] business of sport sponsorship / Detlev Zwick and Oliver Dieterle --
Global sport sponsorship: towards a strategic understanding / Don Roy --
Image transfer in global sport sponsorship: theoretical support and boundary conditions / Kevin Gwinner --
Using the Olympics and FIFA world cup to enhance global brand equity: a case study of two companies in the payment services category / Robert Madrigal, Colleen Bee and Monica LaBarge.
Series Title: Sport, commerce and culture.
Responsibility: edited by John Amis and T. Bettina Cornwell.

Abstract:

Provides a comprehensive analysis of global sport sponsorship industry. This book covers topics including: the strategic nature of global sport sponsorship; the role of celebrities in global  Read more...

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Global Sport Sponsorship provides an important contribution to the literature on sports sponsorships. The book succeeds in achieving its goal of providing the first truly cutting-edge perspective on Read more...

 
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