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Global strategic management

Author: Philippe Lasserre
Publisher: New York : Palgrave Macmillan, ©2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

"Global Strategic Management" is designed as a core textbook for those students studying strategy or international business. It offers an insight into the impact of globalization on business  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Lasserre, Philippe.
Global strategic management.
New York : Palgrave Macmillan, ©2003
(DLC) 2002074813
(OCoLC)49902852
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Philippe Lasserre
ISBN: 1403990336 9781403990334 0333793749 9780333793749 0333793757 9780333793756
OCLC Number: 56612836
Description: 1 online resource (xxi, 454 pages) : illustrations
Contents: PART I: THE PROCESS OF GLOBALISATION - Globalisation of Markets and Competition - Global Strategies - Global Organisations - Global Strategic Alliances - Global Mergers and Acquisitions - Assessing Countries Attractiveness - Entry Strategies - PART II: MANAGING GLOBALLY - Global Marketing - Global Operations - Global Innovation - Cross Cultural Management - Global Human Resource Management - Global Financial Management - PART III: BROAD ISSUES IN GLOBALISATION - Globalisation and the Internet - The Social Responsibility of the Global Firm - Global Trends
Responsibility: Philippe Lasserre.
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