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Global television and the politics of the Seoul Olympics

Author: James F Larson; Heung-Soo Park
Publisher: Boulder, Colo. : Westview Press, 1993.
Series: Politics in Asia and the Pacific.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Larson, James F.
Global television and the politics of the Seoul Olympics.
Boulder, Colo. : Westview Press, 1993
(OCoLC)621831778
Document Type: Book
All Authors / Contributors: James F Larson; Heung-Soo Park
ISBN: 0813316936 9780813316932 0813316944 9780813316949
OCLC Number: 28212261
Description: xxi, 281 p. : ill. ; 24 cm.
Contents: 1. The Seoul Olympics as a Critical Case Study --
2. Constructing the Global Television Spectacle: A Theoretical Framework --
3. The Politics of Broadcast Rights, Production, and Media Priorities --
4. The Introduction of Commercial Sponsorship on a Global Scale --
5. Korea Enters the Information Age: The Olympics and Telecommunications --
6. The 1988 Olympics and the Transformation of Korea --
7. "Toward One World, Beyond All Barriers": Olympic Diplomacy and Korea's New International Relations --
8. National Images in Telecasts from Seoul --
9. Toward a Media-Theoretic Understanding of Political Communication --
Appendix A: Korea Segments in the NBC Telecast of the Seoul Olympics and Their Main Themes --
Appendix B: Transcript of NBC's Televised Interview on the Topic of Anti-Americanism and NBC's Reporting.
Series Title: Politics in Asia and the Pacific.
Responsibility: James F. Larson, Heung-Soo Park.

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