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Globales Produktmanagement : eine empirische Analyse des Instrumenteeinsatzes in ausgewählten Branchen der Konsumgüterindustrie

Author: Hans-Ulrich Schröder
Publisher: Frankfurt am Main ; New York : P. Lang, ©1996.
Series: Schriften zu Marketing und Management, Bd. 30.
Edition/Format:   Print book : GermanView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Hans-Ulrich Schröder
ISBN: 3631499094 9783631499092
OCLC Number: 39441926
Notes: Originally presented as the author's thesis (doctoral)--Universität Münster, 1995.
Description: 325 pages : illustrations ; 21 cm.
Series Title: Schriften zu Marketing und Management, Bd. 30.
Responsibility: Hans-Ulrich Schröder.

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