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Globalization strategy in the hotel industry

Author: Frank M Go; Ray Pine
Publisher: London ; New York : Routledge, 1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World/Ramada have developed and implemented their international strategies to expand in an increasingly  Read more...

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Additional Physical Format: Online version:
Go, Frank M.
Globalization strategy in the hotel industry.
London ; New York : Routledge, 1995
(OCoLC)891408961
Document Type: Book
All Authors / Contributors: Frank M Go; Ray Pine
ISBN: 0415103223 9780415103220 0415103231 9780415103237
OCLC Number: 31608074
Description: xx, 415 pages : illustrations ; 25 cm
Contents: 1. Introduction to globalization --
2. The international hotel industry --
3. Appraising the global competitive environment --
4. Understanding the structural dynamics of the American hotel industry --
5. Expanding in a barrier-free Europe --
6. Sustaining the competitiveness of Hong Kong's hotel industry --
7. Capitalizing on human resources strategy for competitive advantage --
8. Reversing the cycle of failure through organizational renewal --
9. Implementing globalization strategies --
10. Competing and cooperating in the changing tourism channel system --
11. Evolving towards a business ecosystem --
12. Charting a new course into the twenty-first century.
Responsibility: Frank M. Go and Ray Pine.

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