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Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century

Author: Denise H Sutton
Publisher: New York : Palgrave Macmillan, 2009.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.
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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Denise H Sutton
ISBN: 9780230611740 0230611745
OCLC Number: 226356998
Description: xii, 210 pages : illustrations ; 22 cm
Contents: From suffrage to soap : Helen Lansdowne Resor and the women's editorial department --
"Good looks supremacy" : advertising an American ideal beauty --
Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study --
Selling sex and science : Woodbury's facial soap case study --
J. Walter Thompson's international expansion and the ideology of civilization --
J. Walter Thompson's international advertisements : the universal appeal to beauty.
Responsibility: Denise H. Sutton.
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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from  Read more...

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"Provides a glimpse into the origins of advertising and the key role that women played in creating today's global standard of feminine beauty ...A useful volume for marketing as well as women's Read more...

 
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