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Go it alone : the secret to building a successful business on your own

Author: Bruce Judson
Publisher: Princeton, N.J. : Recording for the Blind & Dyslexic, 2005.
Edition/Format:   Audiobook on CD : CD audio : English
Summary:
There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because  Read more...
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Details

Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Bruce Judson
OCLC Number: 61210778
Notes: Originally published: New York, N.Y. : HarperBusiness, ©2004.
Description: 1 audio disc : digital, mono ; 4 3/4 in.
Contents: Introduction, conventional wisdom is just plain wrong --
Overview, the new go-it alone business --
Principles for success --
Great shift in what's possible --
Do what you do best --
How to create your business system --
Myths about start-ups --
Why you don't want to be a free agent or a franchisee --
Managing extreme outsourcing --
Lessons from some inventive companies --
Evaluating your proposed business --
When to quit your day job --
Race to liquidity, why venture capital is not for you --
Mistakes happen, learn from them --
Suddenly, just me.
Responsibility: Bruce Judson.

Abstract:

There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky. In [this book, the author] explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology - e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available - it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business. [He also] shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits.-Dust jacket.

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