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Going Global

Author: BBC Worldwide Ltd.; Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2014], ©2014.
Series: Secrets of Branding.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Database:WorldCat
Summary:
This program examines how the world's most recognized brands have become global successes. Experts reveal how thriving worldwide brands have adapted to new and developing markets, either by altering their products, or by changing their marketing to specific cultural needs.
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Details

Genre/Form: Videorecording
Educational films
Internet videos
Additional Physical Format: Originally produced:
BBC Worldwide Ltd, 2014
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: BBC Worldwide Ltd.; Films for the Humanities & Sciences (Firm); Films Media Group.
Language Note: Closed-captioned.
OCLC Number: 900019701
Notes: Encoded with permission for digital streaming by Films Media Group on November 05, 2014.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Target Audience: 9 & up.
Description: 1 online resource (1 video file (50 min.)) : sound, color.
Contents: Going Global; Introduction (1:14) --
Globalization (2:48) --
Volkswagen History (2:05) --
Exporting the Beetle (3:05) --
Marketing the Beetle (2:47) --
Promoting National Values (1:40) --
Starbucks Global Strategy (1:43) --
Starbucks Philosophy (0:59) --
Exporting Starbucks (2:18) --
Adapting Business Practice (4:31) --
Product Standardization (1:39) --
Coca-Cola Global Distribution (1:11) --
L'Oreal Global Strategy (4:38) --
Samsung Global Strategy (3:33) --
Samsung Regional Specialist Program (2:44) --
Samsung Africa Strategy (3:16) --
Nokia Global Strategy (1:54) --
Nokia's India Campaign (3:11) --
Research and Development Failure (3:46) --
Credits: Going Global: Secrets of Branding (0:32).
Series Title: Secrets of Branding.
Responsibility: BBC Worldwide Ltd.

Abstract:

This program examines how the world's most recognized brands have become global successes. Experts reveal how thriving worldwide brands have adapted to new and developing markets, either by altering their products, or by changing their marketing to specific cultural needs.
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