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Going live : launching your digital business

Author: Colin Wilkinson
Publisher: New York : Rosen, ©2013.
Series: Digital entrepreneurship in the age of apps, the Web, and mobile devices.
Edition/Format:   Book : English : 1st ed
Database:WorldCat
Summary:
Building a successful digital product requires working knowledge of the technology involved and familiarity with the competition. With new tools appearing regularly, making the job of constructing apps and websites easier, it's possible to dive in with little experience and come out with a hit product. An overview is given of how to design, develop, and launch digital products, including mobile apps, games,  Read more...
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Details

Document Type: Book
All Authors / Contributors: Colin Wilkinson
ISBN: 9781448869275 1448869277 9781448869725 1448869722 9781448869732 1448869730
OCLC Number: 775271649
Description: 64 p. : col. ill. ; 25 cm.
Contents: Designing your digital product --
Selecting your workflow --
Entering production --
Improving the product through iterative design --
Product launch --
Continued development with updates and optimizations.
Series Title: Digital entrepreneurship in the age of apps, the Web, and mobile devices.
Responsibility: Colin Wilkinson.

Abstract:

Building a successful digital product requires working knowledge of the technology involved and familiarity with the competition. With new tools appearing regularly, making the job of constructing apps and websites easier, it's possible to dive in with little experience and come out with a hit product. An overview is given of how to design, develop, and launch digital products, including mobile apps, games, websites, and blogs. Understanding the steps needed to create the product, as well as the tools and techniques used during production, will help readers move forward with confidence. The author, an expert game developer, reviews key code languages, technologies, and development approaches, using simple explanations and instructions to get the reader going. The book also covers options for monetizing a digital product, such as setting up online payment systems or supporting the product with advertising.--Publisher description.

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