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Going social : excite customers, generate buzz, and energize your brand with the power of social media

Author: Jeremy Goldman
Publisher: New York : American Management Association, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Terrified by Twitter? Fearful of Facebook? Goldman, social media expert and assistant v-p of Interactive Communications for iluminage inc., rides to the rescue with this comprehensive guide to social media strategy, execution, and engagement for newbies.
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Document Type: Book
All Authors / Contributors: Jeremy Goldman
ISBN: 9780814432556 0814432557
OCLC Number: 793973948
Description: ix, 294 pages ; 24 cm
Contents: Social marketing : even more important than you think --
Devising your strategy and getting started --
Engagement 101 : determine your voice and personality --
How to develop content that promotes engagement --
Become truly customer-centric and reap the advantages --
How to avoid pitfalls, deal with crises, and keep your brand's reputation intact --
How to staff your social team and organize for more effective engagement --
Tools for producing more relevant, targeted engagement --
How to identify influencers, work with vips, and grow word of mouth substantially --
How to build strong relationships with bloggers and work with online personalities --
Increase engagement by turning your employees into marketers --
How to engage with ROI in mind --
Going social in real life.
Responsibility: Jeremy Goldman.

Abstract:

How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all  Read more...

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"Get this book if you have anything to do with social media in your professional or personal life." --OfficePro

 
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