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Going viral

Author: Karine Nahon; Jeff Hemsley
Publisher: Cambridge, England : Polity Press, 2013. ©2013
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular  Read more...
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Document Type: Book
All Authors / Contributors: Karine Nahon; Jeff Hemsley
ISBN: 9780745671284 0745671284 9780745671291 0745671292
OCLC Number: 849213692
Description: xvii, 182 pages : illustrations ; 22 cm
Contents: Introduction: Virality of pets and presidents --
What virality is : I know it when I see it --
What makes something viral I : the control of networks through gatekeeping --
What makes something viral II : what is everyone looking at? --
What makes something viral III : caught in the viral net! --
Networked changed societies --
Afterlife.
Responsibility: Karine Nahon and Jeff Hemsley.

Abstract:

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an  Read more...

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Going Viral has won the 2014 Best Book Award by ASIS&T (Association of Information Science and Technology), and was named an Outstanding Academic Title by Choice Magazine (Association of College and Read more...

 
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