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The golden age of advertising-- the 50s

Author: Jim Heimann; Willy R Wilkerson
Publisher: Köln : Taschen, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Jim Heimann; Willy R Wilkerson
ISBN: 3822840904 9783822840900
OCLC Number: 60693961
Language Note: Introduction in English, French, German and Spanish.
Notes: Includes index.
Description: 351 pages : chiefly color illustrations ; 23 cm
Contents: Alcohol & tobacco --
Automobiles Atomic/Defense --
Entertainment --
Consumer products --
Fashion & beauty --
Food & beverage --
Interiors --
Industry --
Travel.
Other Titles: 50s
Fifties
Responsibility: edited by Jim Heimann with an introduction by Willy Wilkerson.

Abstract:

Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful cars abound, styled to keep up with the space age. Editor Jim Heimann, in his essay "From Poodles to Presley, Americans Enter the Atomic Age," explains: "Car designers came up with exaggerated tail fins for automobiles to express this new accelerated speed." Modernist home interiors look slick and shiny with their molded plastic furniture and linoleum floors. While clothing and furniture styles look strangely contemporary--a testament to our current obsession with vintage--some things have definitely changed. A baby sells Marlboro cigarettes! Also included are chapters on movies, food, and travel. --J.P. Cohen.

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