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The Golden Age of Advertising : the 70s

Author: Jim Heimann
Publisher: Koln : Taschen GmbH, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages of their 60s counterparts. This text provides a study of mass culture dissemination in a post-hippie, television-obsessed nation.
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Genre/Form: History
Pictorial works
Ouvrages illustrés
Document Type: Book
All Authors / Contributors: Jim Heimann
ISBN: 3822850810 9783822850817
OCLC Number: 965988799
Language Note: Text in English, French, German and Spanish.
Description: 350 pages ; 23 cm
Responsibility: edited by Jim Heimann.

Abstract:

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. This study of  Read more...

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