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Golden arches east : McDonald's in East Asia

Author: James L Watson
Publisher: Stanford, Calif. : Stanford University Press, 1997.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: James L Watson
ISBN: 0804732051 9780804732055 0804732078 9780804732079
OCLC Number: 37211106
Description: xvi, 256 p. ; 23 cm.
Contents: Introduction : transnationalism, localization, and fast foods in East Asia / James L. Watson --
McDonald's in Beijing : the localization of Americana / Yunxiang Yan --
McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture / James L. Watson --
McDonald's in Taipei : hamburgers, betel nuts, and national identity / David Y.H. Wu --
McDonald's in Seoul : food choices, identity, and nationalism / Sangmee Bak --
McDonald's in Japan : changing manners and etiquette / Emiko Obnuki-Tierney --
Afterword : swallowing modernity / Sidney W. Mintz.
Responsibility: edited by James L. Watson.
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