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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
James L Watson |
| ISBN: | 0804732051 9780804732055 0804732078 9780804732079 |
| OCLC Number: | 37211106 |
| Description: | xvi, 256 p. ; 23 cm. |
| Contents: | Introduction : transnationalism, localization, and fast foods in East Asia / James L. Watson -- McDonald's in Beijing : the localization of Americana / Yunxiang Yan -- McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture / James L. Watson -- McDonald's in Taipei : hamburgers, betel nuts, and national identity / David Y.H. Wu -- McDonald's in Seoul : food choices, identity, and nationalism / Sangmee Bak -- McDonald's in Japan : changing manners and etiquette / Emiko Obnuki-Tierney -- Afterword : swallowing modernity / Sidney W. Mintz. |
| Responsibility: | edited by James L. Watson. |
| More information: |
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Related Subjects:(9)
- McDonald's Corporation.
- Fast food restaurants -- Social aspects -- East Asia.
- East Asia -- Social life and customs.
- McDonald's Corporation
- Restaurants-minute -- Asie du Nord-Est.
- Rationalisering.
- Cultuurverandering.
- Restauration rapide -- Asie orientale.
- Asie orientale -- Moeurs et coutumes -- 20e siècle.

