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Golden arches east : McDonald's in East Asia

Author: James L Watson
Publisher: Stanford, Calif. : Stanford University Press, 2006.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
The second edition includes the chapter "Update" and discusses globalization, McDonald's as political target, obesity politics, and social conditions in 2005, generally.
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Additional Physical Format: Online version:
Golden arches east.
Stanford, Calif. : Stanford University Press, 2006
(OCoLC)646828906
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James L Watson
ISBN: 0804749884 0804749892 9780804749886 9780804749893
OCLC Number: 63108443
Description: xvi, 256 pages ; 23 cm
Contents: Introduction : transnationalism, localization, and fast foods in East Asia / James L. Watson --
McDonald's in Beijing : the localization of Americana / Yunxiang Yan --
McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture / James L. Watson --
McDonald's in Taipei : hamburgers, betel nuts, and national identity / David Y.H. Wu --
McDonald's in Seoul : food choices, identity, and nationalism / Sangmee Bak --
McDonald's in Japan : changing manners and etiquette / Emiko Ohnuki-Tierney --
Update : McDonald's as political target : globalization and anti-globalization in the twenty-first century / James L. Watson.
Responsibility: edited by James L. Watson.
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Abstract:

For the second edition of this work, James Watson has added a new chapter on "McDonald's as Political Target," as well as reflections on the dark side of globalism.  Read more...

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"McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA is something different, providing Read more...

 
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