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Golden arches under southern skies : celebrating 35 years of McDonald's in New Zealand

Author: Rosemary Hepozden; McDonald's Family Restaurants New Zealand.
Publisher: Auckland, N.Z. : published for McDonald's Restaurants (N.Z.) Ltd by Renaissance Pub., 2011.
Edition/Format:   Print book : English
Summary:
"Love 'em or hate 'em - McDonald's has been part of the landscape since 1976 when the first New Zealand restaurant opened in Porirua. The following year a second restaurant opened in the old ASB Bank building in Auckland's Queen Street and there are now more than 150 McDonald's Family Restaurants throughout the country. An easy corporate ride? Far from it. Golden Arches Under Southern Skies follows the story of how  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Rosemary Hepozden; McDonald's Family Restaurants New Zealand.
ISBN: 9780986452116 0986452114
OCLC Number: 708036507
Notes: Includes index.
Description: 224 p. : col. ill. ; 28 cm.
Contents: Wally's great dream --
What's it all about? --
Working on the chain gang --
A little bit me, a litle bit you --
To market, to market --
Seizing the reins --
Following the leader --
Shaping up.
Responsibility: Rosemary Hepözden.

Abstract:

"Love 'em or hate 'em - McDonald's has been part of the landscape since 1976 when the first New Zealand restaurant opened in Porirua. The following year a second restaurant opened in the old ASB Bank building in Auckland's Queen Street and there are now more than 150 McDonald's Family Restaurants throughout the country. An easy corporate ride? Far from it. Golden Arches Under Southern Skies follows the story of how back in the early 1970s a couple of entrepreneurial Kiwi blokes, inspired by the impressive growth of the hamburger chain in the United States, decided to have a crack at replicating the phenomenon here. These days McDonald's New Zealand is much more than a sum of its parts, i.e. a collection of franchises and a network of anonymous suppliers. Rather it is driven by a host of motivated and generous-spirited individuals, each of whom in their different way continues to go that extra mile to ensure customer satisfaction and make a meaningful contribution to their local community."--Publishers description.

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