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Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way

Author: Leonard S Marcus
Publisher: New York : Golden Books, an imprint of Random House Children's Books, ©2007.
Edition/Format:   Print book : Elementary and junior high school : EnglishView all editions and formats
Summary:
Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
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Genre/Form: Juvenile works
Juvenile literature
Juvenile literature Bibliography
Material Type: Elementary and junior high school
Document Type: Book
All Authors / Contributors: Leonard S Marcus
ISBN: 0375829962 9780375829963
OCLC Number: 176632736
Target Audience: Ages 9-12.
Description: 245 pages : illustrations (some color) ; 26 cm
Contents: Foreword --
Part One: "The boys have done a pretty good job ..." --
Part Two: Entrepreneurs and emigre artists --
Part Three: "Books and bread" --
Part Four: Books for baby boomers --
Part Five: Cold War and magic kingdom --
Part Six: "We are publishers ..." --
Part Seven: Circles --
Reflections on the golden egg --
A few words about Richard Scarry's working technique --
Amy Schwartz remembers The Golden Book Encyclopedia --
Who was Mary Reed, PhD?
Responsibility: Leonard S. Marcus.
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Abstract:

Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.

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