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Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way
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Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way

著者: Leonard S Marcus
出版商: New York : Golden Books, an imprint of Random House Children's Books, ©2007.
版本/格式:   图书 : 小学和初中 : 英语查看所有的版本和格式
提要:
Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
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类型/形式: Juvenile literature
Juvenile literature Bibliography
材料类型: 小学和初中
文件类型:
所有的著者/提供者: Leonard S Marcus
ISBN: 0375829962 9780375829963
OCLC号码: 176632736
目标对象: Ages 9-12
描述: 245 p. : ill. (some col.) ; 26 cm.
内容: Foreword --
Part One: "The boys have done a pretty good job..." --
Part Two: Entrepreneurs and emigre artists --
Part Three: "Books and bread" --
Part Four: Books for baby boomers --
Part Five: Cold War and magic kingdom --
Part Six: "We are publishers..." --
Part Seven: Circles --
Reflections on the golden egg --
A few words about Richard Scarry's working technique --
Amy Schwartz remembers The Golden Book Encyclopedia --
Who was Mary Reed, PhD?.
责任: Leonard S. Marcus.
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摘要:

Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.

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