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公民品牌,感性行銷 /
Gong min pin pai,gan xing xing xiao

Author: 馬克.高貝(Marc Gobe)著. 高貝 ; Marc Gobe; Bei Gao
Publisher: 天下雜誌, Tai bei shi : Tian xia za zhi, min 93[2004]
Series: Tian xia cai jing xi lie, 56.
Edition/Format:   Print book : Chinese : Di yi banView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: 馬克.高貝(Marc Gobe)著. 高貝 ; Marc Gobe; Bei Gao
ISBN: 9867561155 9789867561152 9867561155
OCLC Number: 847928342
Description: 320 mian ; 21 gong fen.
Series Title: Tian xia cai jing xi lie, 56.
Other Titles: Citizen brand : 10 commandments for transforming brands in a consumer democracy.
Responsibility: ma ke.gao bei(Marc Gobe) zhu.

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Primary Entity

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   rdfs:label "Gong min pin pai,gan xing xing xiao" ;
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   schema:about <http://experiment.worldcat.org/entity/work/data/46860278#Topic/shi_chang_xue> ; # 市場學
   schema:about <http://id.worldcat.org/fast/1743755> ; # Branding (Marketing)
   schema:about <http://id.worldcat.org/fast/1027548> ; # Motivation research (Marketing)
   schema:about <http://experiment.worldcat.org/entity/work/data/46860278#Topic/pin_pai> ; # 品牌
   schema:about <http://id.worldcat.org/fast/837883> ; # Brand name products
   schema:about <http://id.worldcat.org/fast/876441> ; # Consumers' preferences
   schema:bookEdition "Di yi ban." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/46860278#Person/gao_bei_gobe_marc> ; # Gobe Marc 高貝
   schema:creator <http://experiment.worldcat.org/entity/work/data/46860278#Person/gobe_marc> ; # Marc Gobe
   schema:datePublished "min 932004" ;
   schema:datePublished "2004" ;
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<http://id.worldcat.org/fast/876441> # Consumers' preferences
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