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Gonzo marketing : winning through worst practices

Author: Christopher Locke
Publisher: Oxford : Capstone, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

If the Net constitutes a market for ideas, what's missing is an effective method of marketing those ideas undistorted by hype. "Gonzo Marketing" provides a framework for understanding this change and  Read more...

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Document Type: Book
All Authors / Contributors: Christopher Locke
ISBN: 1841121665 9781841121666
OCLC Number: 48753699
Description: x, 241 pages ; 25 cm
Contents: Acknowledgements Introduction: Participating in the Scene Eight Miles High: The View from 40,000 Feet The Value Proposition Code Blue in the Marketing Ward Stories as Strange Attractors Social Marketing and Public Journalism From Micromedia to Micromarkets The Gonzo Model Champions of the World Notes Index About the Author
Responsibility: Christopher Locke.

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Book of the Week ... "...Lockes argument cannot be dismissed lightly..." (Sunday Times 30 December 2001) "..the average Cre@teOnline reader will enjoy Gonzo Marketing.." (Cre@teOnline Magzine Read more...

 
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