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Gonzo marketing : winning through worst practices

Author: Christopher Locke
Publisher: Cambridge, MA : Perseus Pub., ©2001.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
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Document Type: Book
All Authors / Contributors: Christopher Locke
ISBN: 0738204080 9780738204086 0738207691 9780738207698
OCLC Number: 48777525
Notes: "Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.
Description: x, 240 p. ; 24 cm.
Contents: Eight miles high : the view from 40,000 feet --
The value proposition --
Code blue in the marketing ward --
Stories as strange attractors --
Social marketing and public journalism --
From micromedia to micromarkets --
The Gonzo model --
Champions of the world.
Responsibility: Christopher Locke.
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Abstract:

If the Net constitutes a market for ideas, what's missing is an effective method of marketing those ideas undistorted by hype. "Gonzo Marketing" provides a framework for understanding this change and  Read more...

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Locke Described the Web 2.0 World a Few Years Early

by bobrobboy (WorldCat user published 2008-11-16) Very Good Permalink

This great book has been overlooked due to an unfortunate publication date of September 2001. It set up much of what we take for granted now in this world of Web 2.0, user-generated content and citizen marketers.

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