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Gonzo marketing : winning through worst practices

著者： Christopher Locke
出版商： Cambridge, MA : Perseus Pub., ©2001.
版本/格式：  图书 : 英语查看所有的版本和格式
提要：
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
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文件类型： 书
所有的著者/提供者： Christopher Locke
ISBN: 0738204080 9780738204086 0738207691 9780738207698
OCLC号码： 48777525
注意： "Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.
描述： x, 240 p. ; 24 cm.
内容： Eight miles high : the view from 40,000 feet --
The value proposition --
Code blue in the marketing ward --
Stories as strange attractors --
Social marketing and public journalism --
From micromedia to micromarkets --
The Gonzo model --
Champions of the world.
责任： Christopher Locke.
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摘要：

A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

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Locke Described the Web 2.0 World a Few Years Early

评论者是 bobrobboy (公布的WorldCat用户 2008-11-16) 很好 Permalink

This great book has been overlooked due to an unfortunate publication date of September 2001. It set up much of what we take for granted now in this world of Web 2.0, user-generated content and citizen marketers.

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