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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/48777525 Title: Gonzo marketing : winning through worst practices Author: Christopher Locke Publisher: Cambridge, MA : Perseus Pub., ©2001. ISBN/ISSN: 0738204080 9780738204086 0738207691 9780738207698 OCLC:48777525

  
  

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Gonzo marketing : winning through worst practices

Author:	Christopher Locke
Publisher:	Cambridge, MA : Perseus Pub., ©2001.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Rating:	based on 3 rating(s) 1 with a review