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Good food, great business : how to take your artisan food idea from concept to marketplace

Author: Susie Wyshak
Publisher: San Francisco, California : Chronicle Books, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Whether you want to sell one offering on your website or a full product line in specialty food shops, Good Food, Great Business takes the guesswork out of starting up your endeavor - from concept to production to sales and marketing. Dozens of Good Food companies and industry experts generously share their real-life stories and tips with author Susie Wyshak, all for future entrepreneurs like you. You'll glean  Read more...
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Document Type: Book
All Authors / Contributors: Susie Wyshak
ISBN: 9781452107080 1452107084
OCLC Number: 862030105
Description: 256 pages ; 21 cm
Contents: Step 1. Bone up on the specialty food business --
Learn about the food industry --
Prepare for greatness --
Step 2. Cook up your business idea --
Create your mission, realize your vision --
Find your niche --
Brand your business --
Step 3. Make your food products real --
Package your product --
Find the best ingredients --
Get into production --
Step 4. Get your food products to market --
Where will you sell? --
Price your products --
Promote your products --
Step 5. Make it real! --
Now you're cookin' : Sell and engage post-launch --
Set up your business --
So you really want to start a food business?
Responsibility: Susie Wyshak.

Abstract:

Good Food Great Business is a step-by-step guide to starting your own food business from concept to finished product to sales and marketing.  Read more...

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