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Google Analytics 2.0
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Google Analytics 2.0

著者: Jerri L Ledford; Mary E Tyler
出版商: Indianapolis, IN : Wiley, ©2007.
版本/格式:   图书 : 英语查看所有的版本和格式
提要:

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. This title includes cross-segment reporting and drill down content that  再读一些...

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类型/形式: Statistics
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Jerri L Ledford; Mary E Tyler
ISBN: 9780470175019 047017501X
OCLC号码: 141380281
注意: Includes index.
描述: xvii, 318 p. : ill. ; 24 cm.
内容: Acknowledgments. Introduction. Part One: Basic Analytics. Chapter 1. Why Analytics? Chapter 2. Analytics and AWStats. Chapter 3. Yes! More AWStats. Part Two: Setting Up Google Analytics. Chapter 4. Getting Started. Chapter 5. The Settings Dashboard. Chapter 6. Filtering Your Data. Chapter 7. Using Analytic Goals. Chapter 8. AdWords Integration. Chapter 9. Advanced Topics. Part Three: The Dashboards. Chapter 10. The New Dashboard. Chapter 11. Setting Date Ranges. Part Four: All Reports: Visitors. Chapter 12. Visitors Overview. Chapter 13. Visitor Trending. Chapter 14. Visitor Loyalty. Chapter 15. Browser Capabilities. Chapter 16. Network Properties. Chapter 17. User Defined. Part Five: All Reports Traffic Sources. Chapter 18. Traffic Sources. Chapter 19. AdWords. Chapter 20. Additional Traffic Reports. Part Six: All Reports: Content. Chapter 21. Content Overview. Part Seven: All Reports: Goals. Chapter 22. Goals Overview. Part Eight: All Reports: E-Commerce. Chapter 23. E-Commerce. Chapter 24. Product Performance. Chapter 25. More E-Commerce Reports. Index.
责任: Jerri Ledford and Mary E. Tyler.
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