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Google Analytics integrations

Author: Daniel Waisberg
Publisher: Indianapolis, IN : John Wiley & Sons, [2015] ©2015
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Waisberg, Daniel.
Google Analytics integrations.
Indianapolis, IN : Wiley, [2015]
(OCoLC)909079062
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Daniel Waisberg
ISBN: 9781119053132 1119053137 9781119053255 1119053250
OCLC Number: 914287729
Notes: Includes index.
Description: 1 online resource (1 volume) : illustrations
Contents: Table of Contents; Introduction; Who Needs Google Analytics?; Who Should Read This Book?; How This Book Is Organized; How to Contact the Author; Chapter 1: Implementation Best Practices; Planning Your Implementation; Implementing and Customizing Your Code; Setting Up the Google Analytics Interface; Tagging Your Inbound Traffic; Managing Your Implementations Effectively; Summary; Part I: Official Integrations; Chapter 2: AdWords Integration; Integrating AdWords and Google Analytics; Integration Data, Structure, and Standard Reports; Optimizing AdWords Performance Using Google Analytics Chapter 11: Email Data IntegrationTracking Email Opens; Tracking User Behavior Across Devices; Summary; Chapter 12: Offline Data Integration; The Full Customer Journey; Implementation Details and Script; Summary; End User License Agreement
Responsibility: Daniel Waisberg.
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Abstract:

Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and  Read more...

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"Daniel provides critical insight into how to increase both the fidelity and the actionability of your Analytics data through the many available integrations. This practical guide will quickly get Read more...

 
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