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| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
Justin Cutroni |
| ISBN: | 9780596158002 0596158009 |
| OCLC号码： | 515451146 |
| 注意： | Includes index. |
| 描述： | xiv, 200 p. : ill. ; 24 cm. |
| 内容： | Preface -- 1: Introducing Web Analytics -- Defining web analytics -- Quantitative and qualitative data -- Continuous process -- Measuring outcomes -- What Google analytics contributes -- How Google analytics fits in the analytics ecosystem -- 2: Creating An Implementation Plan -- Gather business requirements -- Analyze and document website architecture -- Create an account and configure your profile -- Configure the tracking code and tag pages -- Tag marketing campaigns -- Create additional user accounts and configure reporting features -- Perform optional configuration steps -- 3: Under The Covers: How Google Analytics Works -- Data collection and processing -- Reports -- About the tracking code -- App tracking -- Very old tracking code: urchin-js -- Understanding pageviews -- 4: Tracking Visitor Clicks, Outbound Links, And Non-HTML Files -- About the tracking cookies -- 5: Google Analytics Accounts And Profiles -- Google analytics accounts -- Creating a Google analytics account -- Creating additional profiles -- Access levels -- All about profiles -- Basic profile settings -- Profile name -- Website URL -- Time zone -- Default page -- Exclude URL query parameters -- E-commerce settings -- Tracking on-site search -- Applying cost data -- 6: Filters -- Filters fields -- Filter patterns -- Filter type -- Include/exclude filters -- Search and replace filters -- Lowercase/uppercase filters -- Advanced profile filters -- Predefined filters -- 7: Tracking Conversions With Goals And Funnels -- Goals -- Time on site -- Pages per visit -- URL destinations -- Additional goal settings -- Tracking defined processes with funnels -- 8: Must-Have Profiles -- Profile roles -- Raw data profile -- Master profile -- Test profile -- Access-based profiles -- Using profiles to segment data -- Exclude internal traffic -- Include valid traffic -- Force request URL to lowercase -- Force campaign parameters to lowercase -- Keeping track of your configuration changes -- 9: Marketing Campaign Tracking -- How it works -- How to tag links -- Tracking AdWords -- Tracking other CPC sources -- Tracking Email -- Email messages to complete conversion activities -- Embedding campaign tags within a page -- Understanding conversion attribution -- Tracking internal marketing campaigns -- Step 1: Create a new profile -- Step 2: Tag your internal campaigns -- Step 3: Configure site search settings -- Reports -- 10: Advanced Tracking Techniques -- Tracking across multiple domains -- How it works -- Implementation -- Tracking across multiple subdomains -- Implementation -- Tracking across multiple domains with multiple subdomains -- Frames and iFrames -- Frames -- iFrames -- E-commerce tracking -- How it works -- Implementation -- Common E-commerce problems -- Using E-commerce tracking on non-E-commerce sites -- Event tracking -- Getting started with event tracking -- Pulling it all together -- Implementation -- Reporting -- Tracking a distributed object -- Custom variables -- Custom variable implementation -- Custom variable reporting -- Segmenting members from nonmembers -- Custom variable for E-commerce -- Custom variable for publishers -- Roll-up reporting -- 11: Enterprise Implementation Considerations -- Issue # 1: Roll-up reporting -- Issue # 2: Unique visitors -- Issue # 3: Page tagging -- Issue # 4: Hosting external JavaScript -- Issue # 5: URL structure -- Issue # 6: Campaign tracking -- Issue # 7: Data integration -- Issue # 8: E-commerce data -- Issue # 9: AdWords cost data -- 12: CRM Integration -- Using regular expressions to extend goals -- 13: Tools And Add-Ons -- Reporting and analysis tools -- Juice concentrate -- Google analytics report enhancer -- Keyword trends in Google analytics -- Debugging tools -- Firebug -- LiveHTTPHeaders -- Firefox web developer -- Regex coach -- Time -- A: Google Analytics Compliance With WAA Standards -- B: Regular Expressions -- Index. |
| 责任： | Justin Cutroni. |
摘要：
Knowing how users behave when they visit your website or use your web app matters a lot, as well as how they got there in the first place. Google Analytics makes it easy for you to learn precisely what's happening. This practical guide shows you how this tool works, and how you can configure it to meet the needs of your business.
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由 sablyth 已更新 2011-03-03