skip to content
Google Analytics Preview this item
ClosePreview this item
Checking...

Google Analytics

Author: Justin Cutroni
Publisher: Sebastopol, Calif. : O'Reilly, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Cutroni, Justin.
Google Analytics.
Beijing, China ; Cambridge, MA : O'Reilly, c2010
(OCoLC)515451146
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Justin Cutroni
ISBN: 9781449394608 1449394604 9781449399597 1449399592 0596158009 9780596158002
OCLC Number: 738406387
Notes: Includes index.
Description: 1 online resource (xiv, 200 p.) : ill.
Contents: Table of Contents; Preface; Who This Book Is For; Who This Book Is Not For; What You'll Learn; Other Learning Options; If You Like (or Don't Like) This Book; Conventions Used in This Book; Using Code Examples; How to Contact Us; Safari® Books Online; Acknowledgments; Chapter 1. Introducing Web Analytics; Defining Web Analytics; Quantitative and Qualitative Data; The Continuous Improvement Process; Measuring Outcomes; What Google Analytics Contributes; How Google Analytics Fits in the Analytics Ecosystem; Chapter 2. Creating an Implementation Plan; Gather Business Requirements. Analyze and Document Website ArchitectureCreate an Account and Configure Your Profile; Configure the Tracking Code and Tag Pages; Tag Marketing Campaigns; Create Additional User Accounts and Configure Reporting Features; Perform Optional Configuration Steps; Chapter 3. Under the Covers: How Google Analytics Works; Data Collection and Processing; Reports; About the Tracking Code; The Mobile Tracking Code; App Tracking; The (Very) Old Tracking Code: urchin.js; Understanding Pageviews; Chapter 4. Tracking Visitor Clicks, Outbound Links, and Non-HTML Files; About the Tracking Cookies. Chapter 5. Google Analytics Accounts and ProfilesGoogle Analytics Accounts; Creating a Google Analytics Account; Creating Additional Profiles; Access Levels; All About Profiles; Basic Profile Settings; Profile Name; Website URL; Time Zone; Default Page; Exclude URL Query Parameters; E-Commerce Settings; Tracking On-Site Search; Basic implementation; Advanced implementation; Applying Cost Data; Chapter 6. Filters; Filter Fields; Filter Patterns; Filter Type; Include/Exclude Filters; Search and Replace Filters; Lowercase/Uppercase Filters; Advanced Profile Filters; Predefined Filters. Chapter 7. Tracking Conversions with Goals and FunnelsGoals; Time on Site; Pages per Visit; URL Destinations; Additional Goal Settings; Tracking Defined Processes with Funnels; Chapter 8. Must-Have Profiles; Profile Roles; Raw Data Profile; Master Profile; Test Profile; Access-Based Profiles; Using Profiles to Segment Data; Exclude Internal Traffic; Include Valid Traffic; Force Request URI to Lowercase; Force Campaign Parameters to Lowercase; Keeping Track of Your Configuration Changes; Chapter 9. Marketing Campaign Tracking; How It Works; How to Tag Links; Tracking AdWords. Tracking Other CPC SourcesTracking Email; Email Messages to Complete Conversion Activities; Embedding Campaign Tags Within a Page; Understanding Conversion Attribution; Tracking Internal Marketing Campaigns; Step 1: Create a New Profile; Step 2: Tag Your Internal Campaigns; Step 3: Configure Site Search Settings; The Reports; Chapter 10. Advanced Tracking Techniques; Tracking Across Multiple Domains; How It Works; Implementation; Tracking Across Multiple Subdomains; Implementation; Tracking Across Multiple Domains with Multiple Subdomains; Frames and iFrames; Frames; iFrames.
Responsibility: Justin Cutroni.

Abstract:

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practic.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/738406387> # Google Analytics
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "738406387" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/3768677172#Place/sebastopol_calif> ; # Sebastopol, Calif.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/3768677172#Topic/electrical_engineering> ; # Electrical engineering
    schema:about <http://experiment.worldcat.org/entity/work/data/3768677172#Topic/internet_users_statistics_data_processing> ; # Internet users--Statistics--Data processing
    schema:about <http://experiment.worldcat.org/entity/work/data/3768677172#Topic/google_analytics> ; # Google analytics
    schema:about <http://experiment.worldcat.org/entity/work/data/3768677172#Topic/internet_searching_statistical_services> ; # Internet searching--Statistical services
    schema:about <http://experiment.worldcat.org/entity/work/data/3768677172#CreativeWork/google_analytics> ; # Google Analytics.
    schema:about <http://dewey.info/class/006.312/e22/> ;
    schema:about <http://id.worldcat.org/fast/1783174> ; # Google Analytics.
    schema:about <http://experiment.worldcat.org/entity/work/data/3768677172#Topic/web_usage_mining_computer_programs> ; # Web usage mining / Computer programs
    schema:about <http://experiment.worldcat.org/entity/work/data/3768677172#Topic/engineering> ; # Engineering
    schema:about <http://experiment.worldcat.org/entity/work/data/3768677172#Topic/computer_science> ; # Computer science
    schema:about <http://experiment.worldcat.org/entity/work/data/3768677172#Topic/business> ; # Business
    schema:bookFormat schema:EBook ;
    schema:copyrightYear "2010" ;
    schema:creator <http://viaf.org/viaf/121257671> ; # Justin Cutroni
    schema:datePublished "2010" ;
    schema:description "Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practic." ;
    schema:description "Table of Contents; Preface; Who This Book Is For; Who This Book Is Not For; What You'll Learn; Other Learning Options; If You Like (or Don't Like) This Book; Conventions Used in This Book; Using Code Examples; How to Contact Us; Safari® Books Online; Acknowledgments; Chapter 1. Introducing Web Analytics; Defining Web Analytics; Quantitative and Qualitative Data; The Continuous Improvement Process; Measuring Outcomes; What Google Analytics Contributes; How Google Analytics Fits in the Analytics Ecosystem; Chapter 2. Creating an Implementation Plan; Gather Business Requirements." ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/3768677172> ;
    schema:genre "Electronic books" ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/515451146> ;
    schema:name "Google Analytics" ;
    schema:numberOfPages "200" ;
    schema:productID "738406387" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/738406387#PublicationEvent/sebastopol_calif_o_reilly_c2010> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/3768677172#Agent/o_reilly> ; # O'Reilly
    schema:url <http://proxy.library.carleton.ca/login?url=http://proquest.safaribooksonline.com/?uiCode=carleton&xmlId=9781449394608> ;
    schema:url <http://proquest.safaribooksonline.com/?fpi=9781449394608> ;
    schema:url <https://login.proxy.bib.uottawa.ca/login?url=http://ebookcentral.proquest.com/lib/ottawa/detail.action?docID=580133> ;
    schema:url <http://site.ebrary.com/id/10761359> ;
    schema:url <http://proquest.safaribooksonline.com/9781449394608> ;
    schema:url <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://athensla.uwe.ac.uk/oala/metadata&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781449399412> ;
    schema:url <http://cdn.totalboox.com/static/covers/ORL/767126b44ca97cff-b.jpg> ;
    schema:url <http://proquest.tech.safaribooksonline.de/9781449394608> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=580133> ;
    schema:url <http://www.totalboox.com/book/id-8534645324665945343> ;
    schema:workExample <http://worldcat.org/isbn/9780596158002> ;
    schema:workExample <http://worldcat.org/isbn/9781449394608> ;
    schema:workExample <http://worldcat.org/isbn/9781449399597> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/738406387> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/3768677172#Place/sebastopol_calif> # Sebastopol, Calif.
    a schema:Place ;
    schema:name "Sebastopol, Calif." ;
    .

<http://experiment.worldcat.org/entity/work/data/3768677172#Topic/electrical_engineering> # Electrical engineering
    a schema:Intangible ;
    schema:name "Electrical engineering" ;
    .

<http://experiment.worldcat.org/entity/work/data/3768677172#Topic/internet_searching_statistical_services> # Internet searching--Statistical services
    a schema:Intangible ;
    schema:name "Internet searching--Statistical services" ;
    .

<http://experiment.worldcat.org/entity/work/data/3768677172#Topic/internet_users_statistics_data_processing> # Internet users--Statistics--Data processing
    a schema:Intangible ;
    schema:name "Internet users--Statistics--Data processing" ;
    .

<http://experiment.worldcat.org/entity/work/data/3768677172#Topic/web_usage_mining_computer_programs> # Web usage mining / Computer programs
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh00009186> ;
    schema:name "Web usage mining / Computer programs" ;
    schema:name "Web usage mining--Computer programs" ;
    .

<http://id.worldcat.org/fast/1783174> # Google Analytics.
    a schema:CreativeWork ;
    schema:name "Google Analytics." ;
    .

<http://proquest.safaribooksonline.com/?fpi=9781449394608>
    rdfs:comment "Available by subscription from Safari Books Online" ;
    .

<http://viaf.org/viaf/121257671> # Justin Cutroni
    a schema:Person ;
    schema:familyName "Cutroni" ;
    schema:givenName "Justin" ;
    schema:name "Justin Cutroni" ;
    .

<http://worldcat.org/isbn/9780596158002>
    a schema:ProductModel ;
    schema:isbn "0596158009" ;
    schema:isbn "9780596158002" ;
    .

<http://worldcat.org/isbn/9781449394608>
    a schema:ProductModel ;
    schema:isbn "1449394604" ;
    schema:isbn "9781449394608" ;
    .

<http://worldcat.org/isbn/9781449399597>
    a schema:ProductModel ;
    schema:isbn "1449399592" ;
    schema:isbn "9781449399597" ;
    .

<http://www.worldcat.org/oclc/515451146>
    a schema:CreativeWork ;
    rdfs:label "Google Analytics." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/738406387> ; # Google Analytics
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.