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Google and the culture of search

Author: Ken Hillis; Michael Petit; Kylie Jarrett
Publisher: New York ; London : Routledge, 2013. ©2013
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hillis, Ken.
Google and the culture of search
(DLC) 2012003462
(OCoLC)654318106
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ken Hillis; Michael Petit; Kylie Jarrett
ISBN: 9780203846261 0203846265 9781283708395 1283708396 9781136933073 1136933077
OCLC Number: 815823801
Description: 1 online resource (xii, 240 pages) : illustrations
Contents: Introduction : Google and the culture of search --
Welcome to the Googleplex --
Google rules --
Universal libraries and thinking machines --
Imagining world brain --
The field of informational metaphysics and the bottom line --
The library of Google --
Savvy searchers, faithful acolytes, "don't be evil" --
Epilogue : I search, therefore I am.
Responsibility: Ken Hillis, Michael Petit, and Kylie Jarrett.

Abstract:

"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity, the very ubiquity of search technology naturalizes it as utilitarian and transparent--an assumption that Hillis and Petit explode in this innovative study. Commercial search engines supply an infrastructure that impacts the way we locate, prioritize, classify, and archive information on the Web, and as these search functionalities continue to make their way into our lives through mobile, GPS-based platforms and personalized results, distinctions between the virtual and the real collapse. Google--a multibillion-dollar global corporation--holds the balance of power among search providers, and the biases and individuating tendencies of its search algorithm undeniably shape our collective experience of the internet and our assumptions about the location and value of information. Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. This comprehensive study of search technology's broader implications for knowledge production and social relations is an indispensable resource for students and scholars of Internet and new media studies, the digital humanities, and information technology"--

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"Some say Google makes us stupid. Others say it should make us worry. Google and the Culture of Search makes us both smarter and more worried about Google's monopoly powers. As Hillis et al. show, Read more...

 
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