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Googled : the end of the world as we know it

Author: Ken Auletta
Publisher: New York : Penguin Press, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. Also discusses Google's innovative web influence: Gmail, Google Maps, Google Earth, YouTube.
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Ken Auletta
ISBN: 9781594202353 1594202354
OCLC Number: 318411527
Description: xiv, 384 pages ; 25 cm
Contents: Messing with the magic --
Starting in a garage --
Buzz but few dollars (1999-2000) --
Prepping the Google rocket (2001-2002) --
Innocence or arrogance? (2002-2003) --
Google goes public (2004) --
The new evil empire? (2004-2005) --
Chasing the fox (2005-2006) --
War on multiple fronts (2007) --
Waking the government bear --
Google enters adolescence (2007-2008) --
Is old media drowning? (2008) --
Compete or collaborate? --
Happy birthday (2008-2009) --
Googled --
Where is the wave taking old media? --
Where is the wave taking Google?
Responsibility: Ken Auletta.

Abstract:

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. Also discusses Google's innovative web influence: Gmail, Google Maps, Google Earth, YouTube.

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GOOGLE'S IS A THREAT TO AMERICA'S INTELLECTUAL PROPERTY

by hamiltoninc4@aol.com (WorldCat user published 2009-11-19) Excellent Permalink

President Obama stated that one of America's major assets are their intellectual property rights. Google's use of the internet continues to diminish the status and value of the U.S Trademarks by ignoring trademark law and hijacking trademark owners rights to generate...
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