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Googled : the end of the world as we know it
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Googled : the end of the world as we know it

Author: Ken Auletta
Publisher: New York [etc.] : Penguin Press, 2009.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Ken Auletta
ISBN: 9781594202353 1594202354
OCLC Number: 638508523
Description: XIV, 384 p.
Contents: Messing with the magic --
Starting in a garage --
Buzz but few $'s --
Prepping the Google rocket --
Innocence or arrogance? --
Google goes public --
The new evil empire? --
Chasing the fox --
War on multiple fronts --
Waking the government bear --
Google enters adolescence --
Is old media drowning? --
Compete or collaborate? --
Happy birthday --
Googled --
Where is the wave taking old media? --
Where is the wave taking Google? --
Media maxims.
Responsibility: Ken Auletta.

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