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Googled : the end of the world as we know it

Autor: Ken Auletta
Editorial: New York [etc.] : Penguin Press, 2009.
Edición/Formato:   Libro : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses-from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as  Leer más
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Detalles

Género/Forma: History
Tipo de documento: Libro/Texto
Todos autores / colaboradores: Ken Auletta
ISBN: 9781594202353 1594202354
Número OCLC: 638508523
Descripción: XIV, 384 p.
Contenido: Messing with the magic --
Starting in a garage --
Buzz but few $'s --
Prepping the Google rocket --
Innocence or arrogance? --
Google goes public --
The new evil empire? --
Chasing the fox --
War on multiple fronts --
Waking the government bear --
Google enters adolescence --
Is old media drowning? --
Compete or collaborate? --
Happy birthday --
Googled --
Where is the wave taking old media? --
Where is the wave taking Google? --
Media maxims.
Responsabilidad: Ken Auletta.

Resumen:

There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses-from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google's closed-door meetings and paints portraits of Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with-and against-them. In his narrative, Auletta provides the fullest account ever told of Google's rise, shares the "secret sauce" of Google's success, and shows why the worlds of "new" and "old" media often communicate as if residents of different planets.

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Datos enlazados


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