RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 646309306 LA English T1 The Googlization of everything : (and why we should worry) A1 Vaidhyanathan, Siva., PB University of California Press PP Berkeley YR 2011 SN 9780520258822 0520258827 9780520948693 0520948696 9780520272897 0520272897 AB In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission: "To organize the world's information and make it universally accessible", and its much quoted motto, "Don't be Evil." In this book, the author examines the ways we have used and embraced Google, and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, he proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.