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The gorilla game : an investor's guide to picking winners in high technology

Author: Geoffrey A Moore; Paul Johnson; Tom Kippola
Publisher: Oxford : Capstone, 1998.
Edition/Format:   eBook : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Moore, Geoffrey A., 1946-
Gorilla game.
Oxford : Capstone, 1998
(OCoLC)60152335
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Geoffrey A Moore; Paul Johnson; Tom Kippola
ISBN: 0585176124 9780585176123
OCLC Number: 44960811
Notes: Includes index.
Description: 1 online resource (xx, 331 pages) : illustrations
Contents: Setting the context --
The private investor and the high-tech sector --
How high-tech markets develop --
Understanding gorilla power: the nature of competitive advantage --
Understanding the stock market: the valuation of competitive advantage --
The rules of the game --
Mapping the terrain: the selection process begins --
Stalking the gorilla: in search of hypergrowth markets --
Capturing the gorilla: the buying and selling of high-tech stocks --
Case studies --
Case study 1: Oracle and the relational database tornado --
Case study 2: Cisco and the network hardware tornado --
Case study 3: Customer relationship management (CRM) software --
Passing the baton --
Tools and processes for the gorilla-game investor --
Investing in the internet--playing the Godzilla game.
Responsibility: Geoffrey Moore, Paul Johnson, and Tom Kippola.

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