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The gorilla game : picking winners in high technology

Autor: Geoffrey A Moore; Paul Johnson; Tom Kippola
Editora: New York : HarperBusiness, ©1999.
Edição/Formato   Imprimir livro : Inglês : Rev. edVer todas as edições e formatos
Resumo:
A look at the world of high technology stocks, with tips on finding "gorilla" companies that have enough momentum to become potential market leaders and are poised to make large profits.
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Detalhes

Tipo de Material: Recurso Internet
Tipo de Documento Livro, Recursos de internet
Todos os Autores / Contribuintes: Geoffrey A Moore; Paul Johnson; Tom Kippola
ISBN: 0887309577 9780887309571
Número OCLC: 41503854
Notas: Includes index.
Descrição: xxv, 358 pages : illustrations ; 24 cm
Conteúdos: Setting the Context --
The Private Investor and the High-Tech Sector --
How High-Tech Markets Develop --
Understanding Gorilla Power: The Nature of Competitive Advantage --
Understanding the Stock Market: The Valuation of Competitive Advantage --
The Rules of the Game --
Mapping the Terrain: The Selection Process Begins --
Stalking the Gorilla: In Search of Hypergrowth Markets --
Capturing the Gorilla: The Buying and Selling of High-Tech Stocks --
Case Studies --
Case Study 1: Oracle and the Relational Database Tornado --
Case Study 2: Cisco and the Network Hardware Tornado --
Case Study 3: Customer Relationship Management (CRM) Software --
Passing the Baton --
Tools and Processes for the Gorilla-Game Investor --
Investing in the Internet--Playing the Godzilla Game.
Responsabilidade: Geoffrey A. Moore, Paul Johnson, and Tom Kippola.
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Resumo:

A look at the world of high technology stocks, with tips on finding "gorilla" companies that have enough momentum to become potential market leaders and are poised to make large profits.

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