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Got game : how the gamer generation is reshaping business forever

作者: John C Beck; Mitchell Wade
出版商: Boston : Harvard Business School Press, ©2004.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
The Biggest Factor Shaping the future of business is small enough to fit in a teenager's hand. That factor is video games - and though most of us dismiss gaming as a waste of time, more than ninety million people are ready to prove us wrong. Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business.
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資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: John C Beck; Mitchell Wade
ISBN: 1578519497 9781578519491
OCLC系統控制編碼: 55870993
描述: x, 202 p. : ill. ; 25 cm.
内容: Introduction: Planet of the Rotting Minds? ... How Video Games Forged the Next Baby Boom --
Space Invader: How Games Became So Important Without the Rest of Us Noticing --
Sex, Violence, and Stereotypes: What We Worry About In Games ... And Why We Don't Need To --
Not the Real World: How the Experience of Gaming Differs From Just About Everything Else ... and Why That Makes Gamers Different --
Want 'Tude With That?: How Gamers' Values and Skills Shape Their Professional Performance --
Play Nice: After All That Time Alone, Can Gamers Be Great Team Players? --
Win or Go Home: How Video Games Built ROI Into This Generation's DNA --
Gamers On Top: What To Expect From Gamers as Executives --
Press Start to Continue: What's Next For Gamers--and Us.
責任: John C. Beck, Mitchell Wade.
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摘要:

The Biggest Factor Shaping the future of business is small enough to fit in a teenager's hand. That factor is video games - and though most of us dismiss gaming as a waste of time, more than ninety million people are ready to prove us wrong. Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business.

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